Tuesday, 10 January 2012

Making the Advertisment

This was my mock up of my advertisement:



And was these were the pictures I wanted to use for it. So placed them into Photoshop and cut them out.




Before I put I fixed up the image in terms of shadow and position, I wanted to put the text I first. So, as the same when doing the back panel, I made a document with the same measurements as the advertisement in Photoshop – which was much simpler this time because it was just an A4 piece of paper.

Guitar and artist in Photoshop
Guitar and artist in InDesign
Insert picture

I copied and pasted the text in from Word, then changed the font to American Typewriter.










I look at some more album promotion poster and came across this one:




I liked the way Eminem put all the writing in one corner like that because it gave more focus on the picture, and I wanted to achieve this, so I tried to imitate this:

  I still think it needs a bit more work, but
  I’ll tweak it more when I add the pictures for the record
  label, distributor, available places to buy the album from.


After I went back into Photoshop to try and now properly focus on the picture. I added in shadows around her feet and fingers - the same way i did for my front cover. 

In the picture i have already added in the pictures for the 

feet and am doing the shadows for the fingers.

However, when I put it all in the corner I was left with a place space in the middle. Coincidently, I stilled needed to include the floral graphics on the advertisement to make it more linked to my digipack, and that empty space was the perfect place to put it. So just like how I did with the new font, I copied and pasted pieces of the floral graphics and old font and tried to creatively put them together for the advertisement.



This is how my advertisement looks so far (it’s basically finished):








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