We have narrowed our choice of songs to three songs that we think we could play around with and it would be a good song to make a music video for. Here is our shortlist:
0. Do-Wah-Do by Kate Nash We thought this song had a good beat to it, and we thought that because the music video was based on a plane, this would mean that we can be as creative as possible because no could compare it to the original and say that we have used the same ideas or concepts. also there was a Small story with this music video and we want to change it and do amplification, this would make ours completely different to the original.
0. Love Song by Sara Berailles When we heard this we thought that it had a good rhythm. we knew that it was going to be challenging because her music video was viewed a lot of times and has a lot of editing and green screening i think. however we thought that we could use this song and we liked the fact that it had slower parts and really upbeat parts.
0. Suddenly I See by KT Tunstall We liked this song because it was catchy and there was a really good beat that we could edit to. we liked this song because it had a distinctive chorus that you could sing along with, we thought this was good because as Andrew Goodwin theory tells us is that repetition makes the genre/artist more familiar. This will be good because people will remember the song because of the video and then they will remember the artist.
The AS course i learned how to do independent reaserch and how to blog independently, and i have learned that you need to be super prepared for your practical work. I try to learn from other people’s mistakes for example if they did a shot and it didn't come out so good or they used a location that wasn't really nice then i wouldn't make the mistake of using it or doing it. For A2 I plan to start doing extra research so that i am ahead and wont fall behind, i will blog a lot more ideas down and will definitely be prepared when it comes to making my video. in AS i learned that all of your group members need to know exactly what were doing, there is no point booking out equipment if you don't know what your doing, its all going to fall apart and you've wasted your time with the camera. i also learned last year how to make my blog interesting and entertaining for people to read.
I have already developed some knowledge on how i can improve my blog and i have received on how i can make our music video better if we think carefully and have a key concept to work with. also make it really simple, don't over do acting. etc
I think that if I improve on my skills then i will definitely get an A
THE MUSIC INDUSTRY... The music industry has changed hugely in the last 10 years, there are three areas that have changed over the years; Production, Distribution, Exchange.
PRODUCTION: (the making of music and recording it to a sufficient standard so that it can be sold) Production before was when you could only record a song in the recording studio, and it used to be analog sounds. however that has changed and now everything is digital, you don't need a recording studio to record song, people even do them in their bedrooms now,you can record just about anywhere. recording studio recording at home
DISTRIBUTION: (how this music gets to people and how they know about it) Before the music got to people through gigs, CD's, albums, and most people heard it from the radio, TV, or word of mouth. Most of the ways of access to music used to be physical, now people are getting their music free by illegally downloading them. they are all digital copies now, no more CD's. vinyl records etc. people don't need record label or contract to make music. also they way they find out about these have changed, now they are finding it out through social network sites e.g. twitter, my space, Facebook, etc.however some people say that when the artist or the song gets talked about through social networking sites they get free publicity. Buying physical cds/ albums downloads illegal
EXCHANGE: (what changes hands between the people who own the music and its audience so that it could be said.) before people paid money for physical copies which made the record companies huge profits, however to the recent changes people have the internet, free digital piracy= and this will mean continues fall in sales. Buying hard copy from a store Free digital copies
I think this music video is good because i can see that they have put a lot of effort into memorizing the lyrics so that it looks real, i think that they did very well in editing to the beat and i really like that they used different locations, they used a lot of different angles and varied shot types. i think the thing that really made it a good video is that everything went together nothing seemed out of place, they thought it out well and i really enjoyed watching it.
I think that this music video was ok, i thought that the lip syncing was really good because it looked she was the actual artists however there were aspects they could improve or change. overall i think that it was an ok music video.
Kelly, Yasmin, Jasmine from 283goswell on Vimeo. I really like the how they were inspired by Alice in wonderland, i think that they went to a great deal of effort for this music video and i think that it paid of, it was really good. i think that they dry ice gave it a really mystified look and it works, it looked unique and amazing, especially the really small details which they took into consideration e.g. the colored bread that said eat me on it. i think that was really cool. their editing was good as well, when they did slow motion it worked because it made it look more mysterious, however there is one improvement, they could have done more lip syncing because it was only at the begging other than that i think it was great.
Claudio, Kat & Wing from 283goswell on Vimeo.
i think that this one is by far the best i have seen on the editing front, it has been extremely well thought out and i love the fact that even with all the cool editing we can still understand the story and see what they are trying to tell use. i think that this person put a lot of effort into planning what editing they wanted to do and then went out and know what pootage they needed. i really like the perfect clearness and focus of the camera, and he looked the part, some people don't think about the costume, it is really important as you can see here the outfit he is wearing gives his music video a different look.
There are a lot of areas in representation that we discuss; age, gender, ethnicity, place etc.
Laura Mulvey had a famous quote "in a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. the determining male gaze projects its fantasy onto the female figure which is styled accordingly."
The representations of women you will get in music videos based on here theory is that women are being objectified, just used as a figure of the men's fantasy etc.
The artist image in a music video would have been carefully planned, from the clothes to the hair, to the situation/ narrative that the artists has been I'm am going to analyse some of the representations of gender within each. here is a list of thing I'm going to think about:
-The reaction of the men to the women
-The reaction women to the men
-What is the video saying about women
-What is the video saying about men
-From whose perspective are we an observer
-Who do u think the audience is for each video
-Could i apply Mulveys quote to the video
Mulvey also discussed the idea that women are 'dismemberd' in all forms of media. there is a focus, not on women as a whole. but a focus on parts of their body ie the body i.e. bidemberd. she argues that this is responsible for some women's focus and obsession with specific parts of their bodies e.g. bums, legs. men she argues are shown as a whole.
The genres that might be specific to this theory are: -hip hop -metal
This is a music video that mulveys quote applys to: its called 'candy paint' by E40 The video above is a classic example of how Laura Mulvey's quote is true. the video follows the quote exactly; the women dress how the men want to see them and they act the men want to see them. In this video the reaction of the men to the women is that they treat them like cars, something to be looked at, rode, that their just there for the male fantasy. the video only shows the females more prominent features, they never show them a s a whole person just part to be lusted over, this is how the men look at the women and that is how it is portrayed in the video. in this video we are an observer of the male gaze. the women are reaction how men think they should act for example wearing short cloths working in a garage so that they can be things to be desired by the men. What the video is saying about the men is that their in charge and what ever they like will happen and that people had to do things according them. the audience for this music video is boys/males, its aimed at men, we can especially tell because of the amount of women in that video.
(picture of the girls being viewed in a degrading way.) < i will put this in later, my laptop isn't letting me put it on.
However there are artists that challenege this for example: -Beyonce -Missy elliot -Lady gaga -Alicia keys
This music video is a performance and a story, its about her being poor and going to get benifit bust being declined it. she ended up being a big business woman at the end of the video, this is an artist that challenges that all women don't have to be showed like that. she is modest and believe in modesty and not making yourself an icon. Also Beyonce's song 'your the best thing i never had' is about her finding out the truth about a guy and leaving him, she is saying that she doesn't need him and that she is better of and that she wont be 'styled according to him'. Lady Gaga also breaks the stereotypes around and she shows the world through her videos that she is in charge and has the power. in this song 'the edge of glory' even though she wears revealing cloths which might be controversial you can see that she is confident and sure of herself and that she has power and is strong.
In AS we had to work in a group well in order to make a good opening. Everyone had independent ideas on what they wanted the opening to look like, so I developed how to negotiate and work well in a team. I also realised that to get something done properly it took alot of dedication. I obviosly learnt how to use video cameras and editing softwares like final cut pro. Being prepared beforehand worked better than improvising is another thing. I learnt that its better to know exactly what your going to do and where, at what time etc rather than just say 'oh yeah we'll film this scene tomorrow sometime'. Writing down specific things or recording it somewhere always helps. Like what shots you want and how many people you need and costumes and all that good stuff. This year I hope to put all these into practise and develop them further.
The state of the music industry in 2012 has changed immensely in the last decade. The production of making music is something that has changed. Then: There was limited technology. You had to record in a recording studio, there weren't that many of them. Music was also recorded in analogue. Now: You have the freedom to record anywhere, even your own house. Recording is also done digitally.
The distribution of music has also changed. Then: If you wanted to listen to music, you had to get a physical copy of it. For example, CD's and Vinyls. There was a huge profit made by an artist because of the amount of physical copies they sold. the only place you could listen to music was on the radio. Now: You can still buy physical copies, but there has been a decline in this which means that music stores like HMV have also shut down. You can buy digital copies of music in places like iTunes. Since the development of the internet and YouTube, you can access music anywhere. Social networking sites provide free publicity. Music can also be illegaly downloaded.
Music artists now have to think of new ways to make a profit from their music. Many go on local/world tours with other artists and have concerts with VIP access to create revenue. YouTube is one of the biggest advertising revenues. So the more exposure you have, the better it is for you. Some use their music videos and turn them into a media event bby making it an extended version with a proper storyline. They make a date in which the video will be released exclusively on youtube first at a specific time which creates a buzz around the video before it has even come out. A good example of this is Telephone by Lady Gaga. It has appoximately 121 million views on youtube. The video is nine and a half minutes long and premiered in March 2011.
