Planning of the digipack.......

IDEASSSSS............

As a group we came up with a few ideas for our digipack. Like the Colour, Songs, Font style, Name of the album, Graphics. 


Name of Artist: Alex
Colour Scheme: Light Blue/ Brown- (The Sepia colour-Quite natural) 
Album Name: Golden Frames
Release Date: 01.01.2012
I think the inside panal Of the CD holder and the back does not have to be as detailed as the Front But  Could be done. 
The CD Holder:- Can Have Square boxes of different faces faded at the back ground. 
Back:-Can have simple animated floral design (Maybe)


All these are just ideas that we thought of but obvious its just a start and a Thought. !!!

REMINDER: All has to be linked to the theme of the song. !!!!

Design Brief.....

Below is a design brief that i have created quickly. Just the Back and front of a digipack, and have explained what is meant to be included in these areas. 

Analysis of previous student's digipack..................

One Previous students digipacks that i thought looks really nice and as worked effectively is from a student Tanzila Huda. I really liked the overall result of his digipack. 

This digipack really uses their images very well. The way they have blended it in to two panals looks very professional. I really like the use of simple colours and how they have used simple fonts. Also how they did not stretch or make the image distorted. 

This advertisment is used very well. He as kept is quite constant and clear. Also goes with the digipack. I really like this. How its quite very simple and the image is used very well. 

Lily Allen Inspiration

In class today we had to do a mock up digipack. I found it quiet hard and left the class with practically nothing on my paper, so I decided to come home and do some more research. I came across this:

I chose to blog about this digipack because compared to the other pop digipacks I analysed, it was very different, but still conventional. The graphics of the big chucky handwriting was carried throughout the digipack. Instead of a close up shot like the other digipacks, Lily Allen is shown sitting on a large L. There is use of simple mutual colours, and although the handwriting is extremely big, it is still easy to read and effective. This has inspired me to do a digipack which is still conventional yet out of the box, because through this it has portrayed what type of person Lily Allen is, which is fun, outgoing, a trend setter, makes her own rules and stands out of the box. This is reinforced through her music. So I plan on doing a digipack that clearly portrays who my artist is, yet it is out of the box.

Practice Photoshop and digipack

In lesson we all do had to a practice digipack using Photoshop. We were told to use the pictures of Dan that we taken and uploaded onto the computers to make our digipack, after that we can have what sort of creativity we wanted. I chose to use this picture of Dan because I was practice for my own digipack and my own digipack we be pop genre. This picture is a close up, which is conventional for pop, and with this picture I was more able to cut out the background.  I put the background of a city landscape because it went with the title of the album: it's my time. To me that meant, it's his time to be noticed and to make a stand, take control, so they city background represented him being heard in the city or world, and it also kind of suggests that it's him against the world. 

     I chose the colours red and brown for the font because it's masculine, and it want to portray Dan as a masculine artist, so this way you already have an insight into the type of music in the digipack. That's also the same reason for the font choice. 

     I made sure to dot the artist name bigger than the album name, but I also made sure that his picture is the biggest thing on there - this way he is dominating and is the focus of the digipack. 

PLANNING

short list of fonts, colours, layout and design




As a group we decided These are the colours that we are gonna try and use for our Digipak: 


Colour scheme = neutral light colours. sepia/gold with light blue


Font style: we have opted for ONE MAIN font;' American typewriter' and a back up font in case we wanted to use two fonts; 'Trajan pro'. 

And the decisions that we had to make on our own were:

• Number of panels- I have decided to do a 2 panel Digipack
• Content of each panel- The front panel is going to contain just the album name and artist name with a picture of artist. The back panel is going to contain the; track list, background design, barcode, logo, record label, copyright and website. the inside panel is going to contain a picture of artist and the CD housing is going to contain a slot for the CD.  

Choice of image on each panel- I have decided to put a main image of my artist with her surrounded by leaves as you can see from my mock-up. Originally on the back cover i wanted a picture of my artist surrounded by nature and the track listing on one side however Rebecca has informed me that it is not normally conventional of a Digipak to have a picture of the artist on the back, there i am trying to figure out how i can make my back panel flow with the front. The inside panel was going to be a picture of my artist with a guitar however due to the limited amount of time that we had i could not get that shot there for i am going to substitute it with one of the other pictures that i had taken that day. the CD housing panel of my Digipak is going to be full with faces as a mosaic; this is to link it back with the main single that we made a music video to.  

The decisions that we had to make on our own for our advertisement were:

• Choice of image- i was going to put a picture of my artist sitting with a guitar- like in my mock-up, however i may not be able to take the picture so i may have to change the picture to something else. 
• Positioning of items on the poster- The name of my artist was going to be on the right left hand side and it is going to be large, and under the artist name is going to be the album name but positioned in the middle instead of the left or right. the top right hand part of my advert is going to have a star rating from a music magazine, and i am going to have tour dates going down the right hand side of my advert. And the picture of my Digipak is going to be on the bottom right corner. 
• My additional things on my poster are; Star Ratings and Tour Dates.  

RESEARCH

Analysis Of Three Magazines Advertisements That Relate To My Genre:
My Album Genre: Alternative rock, folk, blues,country blues

This is the advertisement for Florence And The Machine, with her album 'Lungs':
The strengths about this advertisement is that the masthead is written in the the boldest font making it stand out, it also frames the image below. it is in a different font to the rest of the advert- this may be because this specific font is the official font for the band 'Florence And The Machine'. The image is at the centre of the advert, this has been done to attract more attention to the artist; the main image is what promotes the artist and their identification along with their album. The picture fits perfectly for the scale, it has not be stretched or manipulated. The picture also connotes that it is linking with the album name; as you can see she is wearing a pair of lungs on her chest  which links with the album name- 'Lungs'. 
She has followed the convention of not using bright colours which attract attention away from the artist; the back ground is subtle with blues and greens allowing the white writing to stand out clearly. The focus is immediately drawn to the album name 'lungs' this informs the consumer that they are promoting this specific album. Even though she has decided to use a curly font she has not broken the convention of using maximum 2 fonts and for it to be clear. She has added more information at the bottom so that the reader can find out about what is included in the Digipak.

This is the advertisement for Kate Nash, with her album 'Made Of Bricks':
The strengths about this advert is that the blue background is very nice cool blue, representing the sky; this is a really nice back ground because it isn't really bright and it doesn't attract attention away from the main image. The background is a good base to put writing on because it will stand out especially like they have done on this advert by using white writing. The main picture on the advert is an unrealistic house and garden; this picture and design links with the title of the album 'Made Of Bricks'. The title of the album and artist name appear together and seem to have a had written effect, this will grab the attention of the audience. Also the white font looks very clear and bold on the blue background which will make it stand out. The album name follows the convention because it is of a smaller font compared to the artist name. You can tell this is not her debut album because one of the conventions of a debut album would be to have a clear picture of the artist at the front so that people can familiarise the artist face; however saying this if you look at all of Kate Nash's art work is very abstract and unrealistic, she doesn't really use full on images of just her. They are mostly animated, drawn or collage pieces; This tells us that she doesn't really follow the genre conventions. This album advert gives us information of when her album is going to be out and it gives us a quote of an opinion of her album, which is very conventional of this genre.

This is the advertisement for Amy MacDonald, with her album 'This Is The Life':
This is the type of advert we are going to be creating; a picture on the advert with a picture of our digipak on it. However this is not a proper magazine advert selling the Digipak and the artist. It doesn't follow the typical conventional of an advertisement for example; no artist name, no album  name, it does not have information about tour dates or quotes etc. however it does have a picture of her which is promoting her and she has a picture of the album which is obviously promoting her album. It was very difficult to find an advertisement on  this artist, but i managed to find this in the end. She has made the writing at the top very big, bold and eye catching so that the reader can automatically read it. she has stayed with two colours; red and white and they compliment each other very well and work well together.