There are many music videos which are overly fantastic so Its hard to chose the best music video, So i could not remember so many, so i thought of Michael jackson, as many of his songs and videos were really good. I really love 'Thriller' by jackson but i have mentioned it in my previous blog but another one i really think is the best music video is 'The way you make me feel'.
I chose this music video as good example of a music video because it uses many of the media concept of how a good music video should be. It uses so many different effects, and even though the music is fast, the dance moves he does really goes with the flow of the music. The camera movements is fantastic in this video because it has a lot of movement where jackson is following the girl etc. His dancing in this video is the key point. This keeps the audience interested and entertained. The video also uses many effects like the shadow effect, which looks really good. There are fast paced beats at the very begining for about 50 seconds there are not words that are being said but there is a beat at the background which is quite effective. There is quite a clear narrative where he is feeling happy about the girl, but then he is dancing but the narrative is not very strong. This music video in time was very successful and inspired millions of people of his dancing and singing which is why has been very achieving and famous.
Tuesday, 27 September 2011
Function of a music video...
In todays lessons we discussed what are the main function of a music video. And here is what we thought will make an music video successful.The main function of a music video is to advertise the artist and the single or a new album. How this works is that it shows the artist being the main image in the video and making connections with the audience. The music video reprensents the artists. So even when the song is not what someone usually listens to, the music video can attract the viewer to go and buy the song or go to a concert where he might expect a similar "show" as on the TV. Many artists that use this technique to promote them self and entertain the audience are people Like: Michael jackson, Modonna, Lady gaga and etc. The more the viewers recongnize the artists and start to like them the more they will go and watch their tours and concerts. Here are view examples of videos that show this.......
Michael Jacksons thriller album has said to be the most best selling album of all time however it is the video that made him get the sales. Since most things are done digitally some artists videos get noticed and go 'virul'. This is a term of which music videos/songs start to spread like a 'virus. An example of this would be Rebecca blacks debut song 'Friday' although it got highly critised by many people that did not stop its views from youtube rising day by day. Furthermore OK GO is also an example of a virul video as the band became succesful from its video being spread. It is a simple video but again it still gets views. Here is their song called 'here it goes again'.
DigiPack...
Here is my digi pack that i kind of completed in AS. its not fully finished as i did not have enough time to. But i got the main function and the idea behind it and had a taste of how to create one. Below i have put down my progress and my digipack.
Above is a screen shot i got of our practicing song video we did in AS. I had to print screen this, to get a picture for my digipack, as we did not take any during the filming. So i first got a picture and edited this on photoshop to make it look quite unusual and different. Also i was playing around with photoshop to learn some skills as you can see above. i edited this and added some effects to it. Which i think looks quite cool for a digipack. I choose this picture as it goes with the song we did. I used the blending options and picture edit on photoshop to create this.
Here is my nearly finished digipack. I just needed to add a little bit more touches to it so it looked completed but i could not as i did not have much time. But i got the idea of making a digipack and got the main items included on their. I created this all on photoshop. I got screen shots from the video again to include in my digipack. I used various different techniques on photoshop like like magic wond, colour background, text, blending options and etc. I think the time i had to create this, came out quite good overwell but now i learnt how to make it much better in my final one.
Research: Best example of a music video
There are so many music videos out there so I'm going to pick a recent one that I think is really good. Its by Katy Perry - Last Friday Night. Its an illustration video, meaning that it tells the viewer a story that matches the lyrics. This video has 110,507,037 views at this moment in time, which even though it isn't as popular as Justin Beiber or Lady Gaga, that still kind of alot.
I think this video is a good example because alot of people didn't know about this song until the video came out (myself included). The video itself is bright and colourful, filled with lots of neon. Its a pop/dance track and you would obviously realise that the video (and possibly song) is aimed at teenagers who are in high school (aged 15-18). The mise-en-scene is mainly the house where the party is being held. Special effects that are used are the 'daydreaming' cuts and the use of slow motion when Katy Perry is walking down the stairs after getting changed. I like this video because there are plenty of cuts made 'on beat' and show the entire party. There aren't lots of costume changes either (just two) and I like how the video cuts between her telling the story the morning after and memories of the party. There are some famous(ish) people in this video as well. Rebecca Black (the autotuned girl who sang that annoying song friday and it went viral) Darren Criss and Kevin McHale (from Glee).
Obviously when we make our music video we won't be able to get famous people in them, but we can use the ideas and themes in the video as inspiration.
Obviously when we make our music video we won't be able to get famous people in them, but we can use the ideas and themes in the video as inspiration.
Research: What is the function of a music video?
The function of a music video is to promote a song that an artist has made. The music video represents the artist and also entertains the viewer at the same time. When artists release a single they normally create a video to go with it, so it can be seen as well as heard in as many places as possible. It's easier for people to remember a song when there is a video to it. They can describe the video and discuss it more and it just promotes the song more.
Some videos are created to add anticipation for an upcoming album release.
Some videos are produced to increase the popularity of an artist or create a better image for them, especially if there is lots of negative press around them at one moment in time. To do this, they normally collaborate with another famous artist and then have a music video directed by someone popular or have famous people in their videos. An example of this is Love the way you lie by Eminem featuring Rihanna.
I think videos are ultimately created to make an artist more popular for one reason or another. Some artists become famous because of the video that is made for their song. For instance, Crank That by Soulja Boy.
Some videos are created to add anticipation for an upcoming album release.
Some videos are produced to increase the popularity of an artist or create a better image for them, especially if there is lots of negative press around them at one moment in time. To do this, they normally collaborate with another famous artist and then have a music video directed by someone popular or have famous people in their videos. An example of this is Love the way you lie by Eminem featuring Rihanna.
I think videos are ultimately created to make an artist more popular for one reason or another. Some artists become famous because of the video that is made for their song. For instance, Crank That by Soulja Boy.
He created a dance craze that swept nations and people reacted by them posting videos of themselves dancing to it. Also, it can lead to other people creating songs related to the original, like, Crank That Spiderman by Duffle Bag Boiz ft. The Crank Squad. Another example is Party Rock Anthem by LMFAO ft. Lauren Bennett and GoonRock.
Reflecting back on the AS year.
New skills learnt during the lipsynch tutorial.
An Overview:
We were put into groups and given a song that we had to create our own video to. We had to keep in mind loacations, angles, lighting and all that other good stuff we had learnt over the year. We had to film at least two minutes of the track, and at least six base tracks. We had to film a long shot and a mid shot on the tripod, a handheld tracking and close up shot and then two of our own choice. Needless to say, we didn't do all of them, but most of them. The song we were given was
Here are the things I learnt:
That when your filming and the person in the shot makes a mistake, just carry on filming till the end. Because you can cut that part out from your actual video.
Take as many takes and angles as possible. Variety always works in your favour. It's better to have too much footage available then not enough.
Pick empty locations, unless you want random people walking their dogs in your video and then looking back into the camera.
Make sure the person lipsynching knows the lyrics.
When editing there are a few way to do it. The one we chose to do in the end was putting our selected footage all into final cut pro, then marking out the beats on the timeline before cutting out the shots we didnt want. This is quite an easy way to edit and will ensure that you have a variety of shots so it doesnt look boring.
Still need to add pictures.
An Overview:
We were put into groups and given a song that we had to create our own video to. We had to keep in mind loacations, angles, lighting and all that other good stuff we had learnt over the year. We had to film at least two minutes of the track, and at least six base tracks. We had to film a long shot and a mid shot on the tripod, a handheld tracking and close up shot and then two of our own choice. Needless to say, we didn't do all of them, but most of them. The song we were given was
Here are the things I learnt:
That when your filming and the person in the shot makes a mistake, just carry on filming till the end. Because you can cut that part out from your actual video.
Take as many takes and angles as possible. Variety always works in your favour. It's better to have too much footage available then not enough.
Pick empty locations, unless you want random people walking their dogs in your video and then looking back into the camera.
Make sure the person lipsynching knows the lyrics.
When editing there are a few way to do it. The one we chose to do in the end was putting our selected footage all into final cut pro, then marking out the beats on the timeline before cutting out the shots we didnt want. This is quite an easy way to edit and will ensure that you have a variety of shots so it doesnt look boring.
Still need to add pictures.
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