EVALUATION

Question 4

What have you learned from your audience feedback?

Audience feedback:

I have put together the comments that i received and made it into a video, this feedback is on particular aspects of the editing, sound, mise-en-scene and lighting for my music video. 

When we were at the cinema, I took a recording of our video playing in the cinema and the reaction that the audience gave, I also recorded some people outside so that they could give me some feedback on what they thought about the music video. 


I think that we got a really good response to the music video, everyone cheered and clapped after it had finished. I also thought from the reaction, everyone liked the fact that there were people from our college that they knew in the music video. Even though I knew that I worked very hard in creating the music video, it was really nice to see what a group of people thought when they watched it. The response really made me happy because all the hard work paid off and it was a good music video. The audience liked it and cheered plus when I recorded individual thoughts on my music video; the feedback was really good. 

Feedback From Hanifah:

These are the main points that she mentioned: That the uses of editing and the cuts that we used in our video was really good. She said that her favourite part was how the people were walking past in fast forward, She said that she couldn't think of anything that we could improve on. --This feedback also boosted my spirits about how our music video would portrayed, and I am glad that we put those fast forward edits in the video, because for the individual this is what stood out. 

Feedback From Conrad:

These are the main points that he mentioned: He said that overall he liked our music video, and he said that he especially liked the faces put together, however he said that the faces could all be the same size in the frame. In the end he said that we could have maybe improved on our lighting.  


From his feedback I got a chance to look at how I could have improved my work and if I could change it would would i do differently. As you can see from the video he has said that we could have made all that faces the same proportion, I agree with this statement and think that the reason why we didn't manage to get every face the same proportion was down to our ability to talk to the public. When we were out filming the people's faces I was hesitant at first to ask people and it took me some time before I was confident in asking even if I got rejected. I think that the process of asking random strangers to record them was a new concept to me and I think that this is the reason why I wanted to film them as quickly as possible. This lead me to misjudge the proportion in which we were supposed to film them, leading to the different faces being of different proportion. From my audience feedback I have learned that If I could do this again I would change the approach I took when out filming, I would be more prepared and more confident in getting the filming done to a good standard.  

Feedback From Judith:

These are the main points that she mentioned: She said that she really liked how we put the faces together and she said that she liked that we used a fade in, fade out transition with the artists face and the lights at night. -- I think that from her response it showed me that it was good that we used the typical conventions of pop videos because these are the points in the music video that stood out, making the audience like and remember it. 

As you know from my previous post I created a survey using SurveyMonkey. I did this in order to find out what the audience would think of my ancillary products. I got three responses for my survey. These are the questions that I asked, and these are the responses that I received: 

1. What do you like best about this Digipak?

-I like that it's really realistic, and it looks like something I would actually buy.
-The colours and the layout
-The continued theme of autumn leaves

2. Does the front and back match or compliment each other?
	answered question		3
	skipped question		0
		Response Percent	Response Count
Yes, They match and look good together		100.0%	3
No, They do not compliment each other		0.0%	0

3. How do you think we could improve the front and back of the Digipak?


-Well personally I think it's excellent however I think that on main cover, the 'golden frames' is a tad hard to see, and would recommend using a different colour to make it attract the audience.
-Maybe if both the inside panels were covered in faces
-Although everything is autumn, and quite cosy, the attire of the person in the picture, does not compliment the whole theme. I.e I think if she was wearing a scarf etc and looked more...cosy? She just looks cold


4. What do you like about the inside panels?


-I love the faces, I think that compliments the song and the message.
-I like the faces
-Interesting concept of many faces, highlights that the music could potentially appeal to many different sorts.


5. Do both of the inside panels match or compliment each other?


-Yes they do
-A little. But if I didn't see the outside panels I would think it was a bit random
-Not really, you went for a diverse theme on the inside, personally i think the cover should highlight the diversity again.


6. How do you think we can improve the inside panels?


-I don't see much that you can improve.
-By having faces covering both panels

-with a continued diversity theme, as opposed to having a picture of just Alex on the left. Maybe, have snaps of these other people, during day to day life, create a collage?

7. Does the front and back panels match the inside panels?
	answered question					3
	skipped question					0
	Lots of links	Some links between them	Little links between them	No links at all	Rating Average	Response Count
The font	66.7% (2)	33.3% (1)	0.0% (0)	0.0% (0)	4.67	3
The colours	100.0% (3)	0.0% (0)	0.0% (0)	0.0% (0)	5.00	3
The images	66.7% (2)	0.0% (0)	33.3% (1)	0.0% (0)	4.33	3
The layout	0.0% (0)	100.0% (3)	0.0% (0)	0.0% (0)	4.00	3

8. Have you got any more feedback?


-Nope.
-Overall, nice. I'm just being a massive critic. 'Patch'


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The feedback that I got from the survey really helped me reflect on what it could improve on. The reflections that I have made are that all of the sides of the Digipak could be more tightly linked because then it will pull the products together and help the audience feel as though it is complete and that all the products intertwine and link. From the feedback I learned that I need to be careful about getting my artist ready for the weather outside, because if the whether is cold and she is wearing clothes for the summer then it will look odd I think that what i could improve on is that I have to take in consideration variables that could change and i have to be more prepared than I was. 


I also think that having audience feedback really helped me think of how I could improve if I were to do it again, because normally when you produce something your looking at it 24/7 and it's hard to spot if your going in the wrong direction and I think that I have learned that having a fresh point of view really improves your work.   

Evaluation: Question 2

2. How effective is the combination of your main product (video) and ancillary texts (Digipak and Advert)?

Production of digipak on Prezi

EVALUATION

Question 3

How did you use media technologies in the construction and research, planning and evaluation stages?

Question 3: on Prezi

Evaluation: Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Kickstarts - Example

The first video that influenced our video was Kickstarts by Example. We liked the fact that the feet in the video was edited to match the beat, and we wanted to implement this in our video as well. We did this by editing our chorus with lots of different faces in time with the beat instead of feet as Example has done, therefore challenging the convention in his video. These were also obvious edits instead of continuous, as all the people were in different places, something which pop videos have.

Our entire video is edited to the beat of the song, but I think it is most obvious in the chorus. We had several base tracks that we started with to help us structure the video.





In our video we also used slow motion. As a group, we all agreed that slow motion was an effective edit to use and added a little something to the video. In the beginning we weren't too sure where we wanted to use it, but when we started editing we decided to put it in the bridge after the second chorus. We didn't really have a specific video that we were influenced by, but we saw it used in some recent pop videos and we learnt when researching Carol Vernallis' theory. This is what I wrote about her theory at the beginning of our blogging journey.

So among the conventions of a pop video, slow motion is one of them. One video that we looked at was Lat Friday Night by Katy Perry, who uses slow motion in her video. In this shot below, when she is walking down the stairs its in slow motion and is also using jump cuts.

We took inspiration from 'A-Team' by Ed Sheeran from this particular shot above where the main character is standing and the background is moving in fast motion. We liked this as it was a contrast to the usual slow motion (even though we used that in our video as well)

Our artist looks directly into the camera when singing to involve the viewer in the performance. This is done in almost every single video out there, whether its pop or not, to show the audience who the artist is because they are promoting them. The screen shots below show this, the promotion of the artist in the video. We also used our artist as both the singer and narrator, mainly because we didn't have a storyline that needed lots of separate characters. This example also works with the Katy Perry video as she plays a nerd turned chic as well as singing the song. As our video didn't have a proper full storyline, we didn't need a resolution at the end of our video. Our story was our artist walking around London and seeing different cultures and meeting different people who are a part of a contemporary 2011 London. This is in contrast to the Katy Perry video, which is set in 1980s America (shown through the use of neon colours and fashion trends in the video), which is a convention we challenged. Our video progresses from day to night, so perhaps the resolution is that it is the end of the end, therefore concluding the video. Which is similar to the Katy Perry video, which goes in a full circle from day to night into the next day.

Goodwin's theory and our music video are linked quite well together. This is what he says:

Our video is built around the song, we have used amplification for our video by not using our video to illustrate every single lyric in the song nor having a video that doesn't match anything in the song. We also used the artist as both the narrator and the character and had the singer look directly in the camera from time to time to involve the viewer. 

As this was our first music video we have to promote our artist so there are repeated shots of our artist so viewers become familiar with the artists face, so when they see her advert or album they can recognise her. 

The main artist I was inspired by for my album cover and advert was Kate Nash. I liked all her covers because they were a collage of both real photos and cartoons or drawn pictures. She inspired to make a collage type cover and I achieved this by photoshopping my cover so it looked like our artist was cut out and stuck on a staircase. 

My advert has the same picture as the one on my album cover to show the link between them.

Final Advert

Final Digipak

EVALUATION

Question 2

How effective is the combination of your main product; video and ancillary texts; Digipak and advertisement?
I have used photo bucket to show you all the pictures that I took in preparation for my ancillary products. These are the pictures from which I decided the ones that I want to use for my digipak. 

Question 2: on Prezi