Things that we included that is conventional of a music video

Before I talk about conventions that we included we need to go through what are the conventions in a music video, in our case a pop music video.

I did some researching and these were the most common conventions for a pop music video that i came across (i made some videos of other music videos that used these conventions, to better illustrate my points):

·      Lighting – is used also to enhance the atmosphere as it can be used to give a bright and up beat feel. 

Beyonce's use of lighting

Our use of lighting

·      A mise-en-scene - associated with the inter textual link of the music video.

·      Close ups – these are usually used in music videos as they put emphasis on the artist for promotional reasons, and their lips show the lip sinking. (Cher Lloyd – your love)

Close up shot of Cher Lloyd in her music video 

Close up shot of our artist in her music vidoe

·      Fast –paced editing

·      Jump cuts

Our jump cuts
(i've only put in three but they continue until she reaches down the stairs) 

·      Editing in synch with the music 

This is advert video, but the advert is of an actual video so i used this because i like the way the accurately cut to the beat.

·      Singing while acting (lady gaga you and i)

·      Props

 Enbed picture with artist with guitar

·      Costume – reflects the genre of the music and the style of the artist. (katy perry costume)

Katy Perry's costume in her pop video

Our artists costume

·      Location – translates a mood. The Wanted – beach location- happy fun.

The Wanted location at the beach suggests happy and fun

Our locations also suggest happy

Sorry about the bad quality of my pictures, its because they way the video shows on blogger is really bad quality, but i could only screen shot for those pictures because I'm not at college