Analysis of three digipacks that relate to my genre

Analysis of three digipacks

In Monday’s lessons we went over with is needed on a digipack and genre specific conventions of digipack.

This is what we learned:

What should the outside look like:

·      Front (right) panel – Artist name, album name (artist name should be bigger than the album name), promotional sticker (sometimes)

·      Back (left) panel – Copyright, track-list, year of production, web address, record label, logo name and distributor.

·      Spine – Name of artist and album.

What should the inside look like:

·      Graphic

·      Repeat of track list but more specific, i.e. who played instruments, wrote the song, produced it etc.

·      Image of artist (if used) echoing visual style and colour scheme of front cover.

Overall digipack style:

·      Uses 3-4 colours max. Use simple colours e.g. mutual colours. If the colour is too bright it will overcome the artist, the artist needs to dominate.

·      Same fonts used for everything – two fonts maximum = conventional

·      Include element of graphic design, do not just simply use pictures.

Now lets take a look at some digipacks that relate to my genre of pop and see if they follow these conventions.

The first digipack we’ll look at is Adele for her album 21.

So this digipack used all the conventions of a pop genre digipack and was able to be successful. This digipack relates to my genre because it uses the classical conventions of a pop digipack. My same target audience will be attracted to this because it very simple, yet you can get a lot of information about who the artist is and what her music style is, which is a similar music style to my artist

The second digipack is a 6 panel of Katy Perry – Teenage Dream.

From this analyses we can see that it broke the convention of only 2 maximum fonts as it used four different fonts, two on the front and two on the back. However, it conventional carried the graphic through subtly and use linked visual images of the artist to the theme.  My target audience will be attracted to this digipack for a different reason than Adele’s. This digipack is stereotypically pop – pink, candy, cakes, ice-cream, teenage, etc - which will instantly attract my target audience.

Lastly we will look at KT Tunstall digipack as this is the artist from the song that my music video is on.

Okay, so from a look into this digipack, we can see that id is mostly conventional and ultimately very effective in attracting an audience. My audience specifically will be attracted to this digipack because it interesting with its use of pictures, it’s not just close ups. Also from a look at this digipack, we can tell you’ll be getting a mix of genres, not just pop, you can see a little rock and soul as well, so this will interest them more, because it gives them a variety.