RESEARCH

                                 

Digipak & Advertisement Design Brief


We are going to be marked on how well our promotional package works together to promote the artist, we need to have clear visual links between all three components and it has to appeal to our identified target audience. we are going to use Quark express for the layout and Photoshop for image manipulation. 


As a group we had to discuss these decisions about our Digipak and this is what we chose:

• Colour scheme 
• Font style 
• Song lists
• Graphics
• Name of artist
• Name of album

And the decisions that we had to make on our own were:

• Number of panels 
• Content of each panel 
• Choice of image on each panel

As a group we had to discuss these decisions about our advertisement and this is what we chose:

• Colour scheme
• Font style
• Graphics
• Name of artist 
• Name of album 
• Date of release 
• Web address 

And the decisions that we had to make on our own were:

• Choice of image
• Positioning of items on the poster
• If you want additional things on the poster e.g. Star Ratings, Quotes, Tour Dates etc. 

It all depends on making the right decisions, we have to think
carefully and always think about you target audience and if it going to
appeal to them.