Ancillary..........

Now that the music video part is over, our task now is to create a promotional package for our artist. This is all the digipak and magazine advertisement. This Part of the task is all individual, but with some few ideas that as to be the same. As i was not here last lesson, due to my illness, i missed out some, but got the work sheets after from my teacher to catch up. There where a few questions on their. I then went home, and looked them up my self, and got some help with friends. 


1. What is the function of a digipak?
The function of a digipak promotes the artist. As we are creating a 
debut album for our artist, we need to advertise her as much as we can. As this is her first album, and advertising the brand', and so it needs to be done professionally as possible.  

Above are two albums from a new artist 'Cher Lloyd'. It promotes her in her pictures. I think the first album 'Swagger Jagger' as got a animations, as this goes with the theme of the song. Also the background is kept quite calm, with the white theme, but then all the colours splash out on the shapes and images that are placed there. Also the font is readable, and again goes with the song, she is trying to sell out. The second album cover is completly different to the 1st one because here we have just quite a mid shot of her posing, with a radiant colour back ground red, however it is still simple with because it does not have all the images and etc going on. I think this promotes her very well, and promotes her songs aswell. 

Digipacks are also very important in ways to promote the artist it self.  Reason being is When coming to buying the album from store you tend to find out more additional information about the artist it self. How this happens is from the pictures, titles, lyrics and etc. Sometimes this is not found, when its online album. When you buy the CD, its getting the hard copy of the music. People tend to do this is they really like the artist, and will be buying the album and making your moneys worth. 

2. Why are digipaks still used despite CD sales dropping?

I think that if people was a massive fan or the artist, and really enjoy that persons music, i think they would go and buy the hard copy of it, because your a true fan. The fans of Cher Lloyd would know when her album is released, and keep up to date. As in knowing when their concerts are a etc. So its more of a personal thing, if people really enjoy the artist they will buy all their albums and keep them. Also so that the customers feel like they have owned something precious to them, and feel like they have got something that the money is worth it. Sometimes it also includes pictures and texts, which fans really enjoy to look at. 

Nowadays most younge people, tend to download music online, being illegal or legal. Downloading music online, reduces the amount of money that the album is trying to sell. Buying the digipacks can only show the growth of an artist. Below you can see the growth of Rihanna's Albums. 



3. Why are ancillary products to the industry/artist?

Ancillary products, The adverts and Digipack and very important to an artist because it is one of the easiest way to show off and sell the artist. If there was no Advert on a magazine or newspaper, poster, trains, buses and billboards and etc, i think no-one will know nothing about the product of the artist. The advert Tells us how the album looks likes, If theres any tours, and any other interesting information about the artist or album. This is a very good way in which people can notice about the item and is a great way on reaching out to the audience.