RESEARCH

What to do and what not to do when creating digipak's and adverts:




What to do:

• Use clear font
• Use appropriate sizes for images and fonts
• Use clear photos that are in focus
• Use a layout that follows the rule of thirds for composition
• Use an appropriate type face that follows genre conventions & looks clear from a distance
• Follow the colour rule that is appropriate for images, font, and background
• Carefully integrate front, text, language and image
• Use appropriate industry logos and conventions, properly position the barcode, date, copyright, titles, artist name

What not to do:

• Stretch images, this will make them out of focus
• Use layer styles
• Use unnecessary effects , any effects used MUST suit the genre 
• Place text across the artists face
• Use a font simply because 'you like it'
• Feel you need a separate photo on every panel- be creative...

                                             

We have to remember to stick to these DO'S and DON'TS because they will help us make some great ancillary products.