Goodwin's theory is that pop videos use a different angle for narrative as oppose to films and novels. The reasons are:
1. Pop videos are built around songs - and songs don't consist of traditional narrative structure.
2. Pop videos use the singer as both the narrator and a character.
3. The singer looks directly at the camera from time to time to involve the viewer.
He says that there are three types of relations between a song and its video:
1. Illustration - the video tells the story of the lyrics.
2. Amplification - the video isn't telling a complete story. Layers of meaning are added.
3. Disjuncture - when there is little or no connection to the song itself.
Pop videos have repetition in them and have recognisable features. Its kind of like the signature of the artist. Intertextuality is also used so people can easily tell which genre the music is from. If a song is written for a film then normally the video contains scenes from the film to promote both the song and the film. So if someone goes to watch the film and hears the song or watches the scene that was shown in the music video then they will be able to make the connection. Good examples of this is My heart will go on by Celine Dion from Titanic. A more recent example is Decode by Paramore from Twilight.
No comments:
Post a Comment