"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which styled accordingly." Laura Mulvey, 1992
Laura Mulvey looked into how women were represented in music video, as a whole Mulvey sees society as having men as active and women passive. According to Mulvey, the male perspective is given more importance. The male gale produces a female figure who is styled accordingly. An example of a "male gaze" video would be Dizzee Rascal's Holiday, throughout this video the camera shows women's bodies. The video has close ups on parts of the women such as their breasts. Women are "dismembered", in shots their face is not shown and this shows how women are objectified. Contrasting are the men in this video who's faces are always shown. The camera angles in this video make the viewer "check out" the women, the camera often moves from a low shot to a high shot. In such videos women are demeaned and seen as just sex objects. These types of videos are more common within the genres hip-hop, R&B and pop.
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