Visual Motif

A visual motif is something that is carried through each frame throughout the whole video. We were told think about incorporating a visual motif into our music video, I thought of other music videos that have included a visual motif. One video thats done this is for example Black Eyed Peas -Where is the Love, and the visual motif is the question mark sticker that they posted everywhere throughout the video.


However what really stuck out in my mind as a good video with a visual motif wasn't a music video, It was actually and advert. A John Lewis that actually came second the ITV awards best adverts of 2011.

Heres a look at the video:

This video challenges the convention of video motif because the person actually changing but the person acts as the visual motif. I posted this because i thought it was a very interesting and creative way of using a visual motif, and it has inspired me to try be more creative in my video, especially with the visual motif.