REASERCH

Analysis of music video's... 

In class we were analyzing some music videos, we looked at the structure of music videos and media language; techniques that music videos have used. I ahve put some of the music videos on here and I am going to analyse them. 

Analyzing the structure of music videos:

Cee-lo Green; fuck you

This music video is a narrative video, the story is: 
He likes a girl and she rejects him all throughout his life and then he becomes rich and shes sweeping outside a club and shes poor now.


The artists position within this narrative is 'the participant' and we see the artist sing throughout the whole song at different intervals. the difference this music video has compared to TV Drama/Film is that it compresses time, it also has chunks of different time periods put together so that it matches the visuals. this music vdeo contains titles and a lot of change in costume. in this music video the artist was the main focus, and he was in it. The video was edited to the beat, they also had discontinuous editing which is one of the conventions of a music video. To make it simple they only focused the key moments, another way was that They used simple symbols to represent what they were trying to say e.g. when they wanted to show that she was going to break his heart they wrote it and when he was saying that he couldn't afford a fancy car they showed a toy car:

(put in picture of him holding the car)

                                                                                                                                                          






This shot is at the end of the video to show that the roles have reversed and now he is rich and a lady's man. I this video the ratio of narrative to performance if about half/half. i think that this music video is really good because they have clearly thought about a concept and a clear repeated motif throughout the whole video. 

Ed-Sheeran; The A team
This music video is a narrative video, the story is: 
The story of a heroin-addicted prostitute, we see her homeless and then she tries to get money by sitting on the pavement and it doesn't work and then she prostitutes herself and buys drugs with the money.


The story is told through symbols/ props e.g. sleeping bag, the big issue, her cloths/appearance, lipstick/makeup, drugs. This also compresses time, shows key event of like a day for example and shows it in a short time. it also has discontinues editing . The central artists position in the video is the narrator how ever he makes cameo in the video when she is on the streets begging for money. in this music video we do not see the artist sing, and he is not the main focus of the video. there was a higher ratio of narrative to performance. i think that this music video was good because it had a simple story and they told it with simple symbols. 


Analyzing music video's by looking at media language/technique:

Artist/Group Name: Wretch 32 ft. Example - 'Unorthodox'   Genre:  Pop aimed at teens. 
The music video for this song contained: jump cuts, low motion towards the end, lots of obvious edits e.g. 20 edits just in the chorus, the camera wasn't necessarily moving in time with the music however the editing was in time with the beat of the song, the artist was making eye contact with the camera several times, the music video had repeated shots of the artist/performer. I think that music video is really good because it has a variety of locations, angles and I really like the fact that they have a lot of people in their video who link in with the lyrics and I really like the fast paced editing that the do in the chorus. 


(see if you can put in pictures out together from the chorus)

Artist/Group Name: The Bike Song by Mark Ronson         
Genre: pop music - traditional pop audience; girls aged 13-24  


The music video for this song contained: there were a lot of jump cuts in this music video for example when the bike thief was riding away with the bike, also when the 3 boys were riding alongside the 3 girls. There was slow motion when the first introduced the girls, there were a lot of obvious edits for example when the guys in the red jacket was looking at the bike, also when Mark Ronson's bike changed into speakers. the artist doesn't make eye contact with the camera, there are repeated shot of the artist when he is riding his bike, after some shots it goes back to the artist on his bike, they have edited in time with the beat and when the lyrics stop,  for a while,  they do close ups of the bike and the guy in the red jacket, they put a lot of edits in there and it is edited in time with the beat and i think that it works really well. i think that this sing is very good in the aspect that it is very simple and it has a simple concept. i think that this is what made people remember it, also the editing on the bikes were really impressive.   

This is when he is looking at the bike suspiciously

These are the two shots that they edit together, it goes back and fourth between the two shots,
 this is to emphasis that he is looking at the bike, they also do it to match the music