This is the slide in the presentation that outlines our typical Audience:
Her psycho-graphic profile is not set on one, it is a cross between two, most people in the 21st century are not just one, they over lap between the different groups. for example our audience are not just typical main streamers, they are a cross between aspirers and main streamers.
The girl in our average audience fact file would hypothetically:
work part time in a cafe:
Plays the piano in her spare time:
Ride a bike as transport:
Electronic gadgets she caries everywhere: Her BlackBerry and her I Pod
And she would shop at topshop:
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