KT Tunstall's website and how they use it to promote her brand image or songs
The homepage includes all the latest news so that her fans keep up to date with what she's been doing, any new song, where she is, if shes going on tour etc. It also has links to different parts of her website for example on the left hand side there are links to other pages to watch videos, to see the gallery and to shop. On the right hand side there are picture links which are other ways to keep up to date with her. For example there is a mini list of tour dates where she will be performing, there is a link at the bottom of this square so that people can check out the full list of tours. this a good way of utilizing the space on the homepage, because their giving you a teaser with just a little bit of information and if you want to find out more you have to navigate to another page; also so that they can out other things on the homepage to entice the reader/ audience.
The website also has a bright green banner for the social networking sites that you can find her on, this is there for promotion, if you follow her fan page on facebook, or follow her on twitter than you will be constantly aware of what she is doing in the world at the moment, this is a great way of promoting because you wouldn't have the effort to go and find out where she is doing a gig, it will be there ion your facebook, or twitter etc.
There is also a picture of a stereo where you can listen to songs from her album, This promotes her songs becasue you can listen to them for free here and i you like them you can buy them. there is also a pink bar where you can sing up/ subscribe to keep up to date with anything to do with KT Tunstall, e.g. videos, music, shows, competitions etc. this is a good way of making the audience feel like they are apart of something, this will produce loyalty between the artist and the audience.
There is her link so that you can shop; this is where you can buy her CD's, albums and merchandise e.g t-shirts, hoodies, posters, mugs etc. All of these things promote her as an artist for example on lots of the merchandise there are album names and like a distinctive line from her songs. One of her albums is called Tiger Suit so thats why at the moment a lot of her merchandise has tiger faces on them to promote the album in a way that if someone who knew her music saw someone else wearing the tiger hoodie they would automatically put two and two together. They have made it easy for people from different countries to buy the album; you can buy in pounds, euros and dollars meaning that she ships internationally to places like Spain, USA, Canada, France and other places that use these currencies; This helps her get international recognition
There is also a page called story, this is all about the artist; KT Tunstall. it is her story, her background e.g where shes from, how she became an artist etc. i think that this is a really good way of promoting herself because when the audience read this they will feel as if they know her ona personal level. they will feel connected to her, this is good because they audience will feel like they have a connection with the artist, which means they will like her as a person and therefore leading to liking her as an artist.
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