REASERCH

MUSIC IS THRIVING!

Even though the music industry is dying, artists are doing new things to make themselves as an artist become well known and to promote people to go to concerts to watch them. Artists have started to different things to engage the audience, some have started making music videos more like short films, selling new singles on their own websites, promoting to new audiences, promoting on social networking sites, also getiing sponserships and inlcuding it in your video.   

Lady Gaga has several times Incorporated her songs with a little story at the beginning of the song; for example the song 'telephone' which she did with Beyonce. this video starts and ends with a narrative story even though throughout the song it mostly performance and dancing. she has got 121 million hits on this video on YouTube. this is a really good way of promotion people to buy into the whole image and so that they are more entertained as an audience, because just having music videos will not make people go and watch the artist in concert. they have to think of new ways of engaging the audience. this type of media event can get you more promotion. the extended version of her music video is to sell her image as an artist, she wants people to think of certain things when they think of her for example when i think of lady gaga i think; that she is controversial, she show cases her body on most of her videos, she if extravagant in her costumes and her effort to stand out and be different.

This is another video by lady gaga, this has a narrative voice over to tell they story at the beginning: 'Born this way'. This video got over 78 million hits on youtube.  



However you don't need to have lots of money to be famous, the song 'here it goes again' by OK GO, is a low budget viral video, this is a really good example how with a simple concept you can have a great song that people are going to love. this song had the simple idea of a choreographed dance on treadmills, this worked really well because they had rehearsed it well and you can tell the it is genuine and not fake because the camera is still throughout the whole thing, and it was taken in one shot. this video was posted by the band on YouTube and got over 9 million hits. this video made the success of the band.  

This is another example of a video going viral: 'head shoulders knees and toes' this video was made and posted on YouTube, people were talking about it on social networking sites e.g. Facebook, Twitter, Myspace etc and it went viral, at one point everyone was listening and talking about it. this made a record company to make a proper oficail version of the video. 

Here is the original: Had over 2 million hits on youtube.                

Here is the one they made after:

The Saturdays are a British-Irish girl group, consisting of members 5 members. They were doing a sponsership with Barry M,  Whilst going up in the elevator the band begin to primp, letting hair come down and clothes come off, and get changed into designer wear and proceed to apply Barry M' lip-gloss and mascara. this video has gotten over 3 million hits.

Ellie Goulding, who likes to run, hooked up with nike and through her facebook page invited a small number of selescted fans to run with her in seven different cities on her uk tour.

                            

Run Into the Light is the second extended play by English recording artist Ellie Goulding, released exclusively on iTunes on 30 August 2010 by Polydor Records.The EP consists of six remixes of tracks from her debut album Lights, four of them being previously unreleased. The album was supported by Nike and released through Polydor as a running soundtrack in an effort to get Goulding's music taken up by the national running subculture. appealing to new audinces will make the artist more popular and will promote them more.
                          

Radio head released 'The king of limbs' as a download on February 2011, you were able to  download it direct from their website for £6. the band had an argument with their record label, so  they became and independent band, their first album as an independent band 'In Rainbows' was sold through the 'honesty Box' approach, this is where people could donate whatever they thought the album was worth but it was priced £6 for an open format Mp3 download or £9 for a higher "CD quality" WAV format. because there is an impending demise of the CD. a physical release of the album wont appear until after a month, it is a special edition comprising of a CD, 2 10 inch vinyl discs and a host of artwork going for sale for £33. however this wont work for every artist. the artists have to embrace any form of internet they think its appropriate and record companies know they have to adapt other wise they will fall behind.